Trip Hawkins (EA's founder and first CEO, back when they were Electronic Arts and had the lead dev's signature on the cover of their games) is involved with 110, so its pretty safe to assume there's something to them. If you know gaming though, most projects never actually get released even though with decent tools nowadays its easier than at most periods of gaming history to get something out and have it look and play well, which does not mean its "easy", its just easier. I'd keep an eye on it, hopefully they release something and its not some mobile drivel.