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Joi was a brand of DiJi designed by the Wallace Corporation. One of these Joi products was owned by the Blade Runner K, functioning as his domestic partner.


Joi was originally released by the year 2029.[1] A new edition was introduced in 2037.[2]

By the year 2049, Joi products were prominently advertised in Los Angeles and had customizable features to meet the user's desire. Among these features were height, body type, face type, skin tone, eye color, lip color, hair color, hair style, ethnicity, language, and clothing. This model could be stored in one's residence for use with a projector or remotely through the use of an emanator.[3]

K's Joi[]

The Joi product belonging to the Nexus-9 Blade Runner KD6-3.7 was set to Cuban ethnicity with a slender build and functioned as his domestic partner.[3]

On the evening of June 30, 2049, K returned to his apartment where his Joi "prepared" him a virtual dinner, lit his cigarette, and requested him to read a book to her or dance with her. He then gifted her an emanator, allowing her to become portable. K took her outside in the rain until he was called back to the Los Angeles Police Department headquarters.[3]

Joi later assisted K as he researched the DNA of a child who was born from a replicant. She referenced his memory of hiding a wooden toy horse, which had a date inscribed on it, matching the one K found at the base of a tree on Sapper Morton's farm. She suggested that this could mean that he was actually the child he sought.[3]

K's research found that the replicant had two children, a boy and a girl. The records stated the girl had died of Galatians Syndrome while the boy was processed at the Morrillcole Orphanage in San Diego. K then invited Joi to go to the orphanage with him.[3]

En route to the orphanage, K's spinner was attacked by scavengers, causing Joi to malfunction and the spinner to crash land.[3]

Later at K's apartment, he informed Joi of his conclusion that his memory was indeed real. This overjoyed her, as she always believed him to be special, insisting that he now be called "Joe." Unsure, K sought further information and Joi suggested finding the one responsible for creating memories for replicants.[3]

Joi later hired Mariette to sync with her so that she could have sex with K. Later in the night, after allowing Mariette to leave, K informed Joi that he would soon be hunted by the LAPD, so he must leave. Joi insisted she come with him, convincing him to delete her from his home console, meaning she would only remain on the emanator, increasing the risk of her becoming lost forever.[3]

K took the wooden horse to Doc Badger, who discovered high amounts of radiation, leading K's search to the bombed city of Las Vegas, where Joi accompanied him. There, his search with his drone uncovered heat signatures that indicated life.[3]

There, K found ex-Blade Runner Rick Deckard, the father of the replicant child. Wallace personnel led by Luv attacked the building, taking Deckard hostage and beating K. Joi pleaded with Luv to stop, but was deactivated when Luv stomped on the emanator.[3]

Behind the scenes[]

Joi was originally named Shee.[4]

Although Joi's settings show that a user can extensively change their appearance, all of the Joi products shown in Blade Runner 2049 are portrayed by Ana de Armas.


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